How Turbo Tax went from a single new product iteration each year to 500

Large Companies like GE, Intuit and Qualcomm  are developing new products faster and with less waste. How? By adapting a methodology originally designed for startups to find Product / Market fit faster and cheaper than traditional methods.   How this methodology defines success  may surprise you. The goal is Product / Market fit, but success is measured in learning.
If your company would like to increase the rate of New Product Development come to a boot camp to learn this process.
What we’ll cover:
The 4 stages of Customer Development and how they apply to a non-startup
Practical application of the theory
How to use a Value Proposition Canvas 
How to track progress using the Validation Board
Who should attend:
People who have responsibility for new product development and authority to assign resources to the process. CEOs, Division Heads, VP’s etc
This workshop is not for startups. It’s for companies that have a customer base, and sales of exsting product or product lines who want to expand with new products based on their core competencies.
Date & Time:
July 10, 2013 – 9AM to Noon
The Grove 760 Chapel St. New Haven
Clubhouse Room
Workshop Leader:
John Seiffer, Entrepreneur In Residence for CT Next and president of the Angel Investor Forum. John has been an instructor and mentor using the customer development methodology for several years in Startup Weekends and the TechStart accelerator. He’s been a consultant to expansion stage companies since 1994 and was president of the International Coach Federation in 1998.
Cost: Free – Sponsored by CTNext Innovation Ecosystem
Space is limited. Reserve your spot today!